Case Study · Character IP
Aura Kid
An original character, built and grown by InkFrame. Zero to 413K followers and 450M views in 75 days.
@aurakidzzz on Instagram ↗The character
Aura is an original animated baby with a dalmatian shadow and a gift for tiny domestic chaos. One small disaster per episode, fifteen seconds at a time.
The cadence
Multiple episodes a day, every day, for 75 days. An AI-first pipeline keeps the character consistent while the world keeps growing.
The business
The audience became distribution: brand spots like Drools, collab requests in the DMs, and Aura Cards, the character’s own line.
The Episodes
Small chaos, shipped daily.
Four episodes from the run. Hover to preview, tap to watch with sound.
Episode · 15s
The Night Shift
Everyone in the house is asleep. Aura has other plans.
Episode · 15s
The Picnic
Grass, pigeons, and a dalmatian who takes crumbs personally.
Episode · 15s
The Lemon
First lemon. Full commitment. Instant regret.
Episode · 15s
The Frozen Spoon
Science said no. Aura licked it anyway.
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Characters, films, and the cadence to grow them. One team, end to end.